How T. V. Sundaram Iyengar & Sons Shaped India’s Automotive Industry – Apply Link – R42

When we talk about pioneers of India’s industrial journey, T. V. Sundaram Iyengar is a name that deserves a special spotlight. As the founder of T. V. Sundaram Iyengar & Sons, he laid the foundation for what would become one of India’s most influential automotive and transport conglomerates—the TVS Group.

From humble beginnings in Madurai in the early 20th century to building a legacy that continues to power India’s roads in 2025, the story of T. V. Sundaram Iyengar & Sons is one of vision, grit, and innovation.

In this in-depth review, we explore how this company transformed India’s transportation landscape and why its legacy matters more than ever today.

The Visionary Behind the Legacy: T. V. Sundaram Iyengar

T. V. Sundaram Iyengar started as a lawyer and banker but soon realized the need for efficient transportation in southern India. He established Southern Roadways in the 1910s, laying the first stone of what would eventually become TVS Motors.

Key Milestones:

• 1911: Launch of Southern Roadways in Madurai
• 1950s-60s: Expansion into automotive dealership and spare parts
• 1978: Establishment of TVS Motor Company

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From Road Transport to Automotive Powerhouse

T. V. Sundaram Iyengar & Sons initially operated a bus service, offering structured road transport to towns and villages in Tamil Nadu. What started as a public transport service grew into a full-fledged automotive empire.

Timeline of Diversification:

1. Bus services → Public transport solutions
2. Automobile dealership → Selling and servicing vehicles
3. Spare parts manufacturing → Ensuring availability of auto components
4. TVS Motors → Manufacturing two-wheelers and three-wheelers

Today, the TVS Group has over 50 companies, including:

• TVS Motor Company
• Sundaram Clayton
• Brakes India
• Lucas-TVS

TVS Motor Company: Flagbearer of the Group

TVS Motor is the most recognized face of the group and the third-largest two-wheeler manufacturer in India. Its portfolio includes best-selling models like TVS Apache, TVS Jupiter, and TVS iQube Electric.

Achievements:

• Over 4 million units sold annually
• Global exports to 60+ countries
• Focus on EVs and sustainability in 2025

What started as a regional transport firm has now become a globally trusted brand. TVS is known for reliability, customer service, and innovation—qualities that continue to attract investors and consumers alike.

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Contributions to India’s Automotive Industry

1. Employment Generation

The TVS Group has created over 60,000 direct jobs and many more through dealerships, service centers, and supply chains.

2. Supply Chain Development

By developing key automotive components in-house, the group has strengthened India’s auto supply chain.

3. Skill Development

TVS initiated multiple training programs, including industrial training centers, to build a skilled workforce.

4. Indigenous Manufacturing

Way before “Make in India” became a slogan, TVS was producing homegrown vehicles that met global standards.

Core Values Driving the Group

What makes T. V. Sundaram Iyengar & Sons stand out isn’t just their business growth—it’s the values they embody:

• Integrity and transparency
• Customer-first approach
• Innovation-driven mindset
• Employee welfare and community building

These core beliefs have played a pivotal role in the group’s sustained success for over a century.

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The Shift Toward Electric Vehicles in 2025

TVS Motor has embraced the future with its electric scooter line-up like TVS iQube. With a focus on sustainable mobility, they are:

• Setting up EV charging infrastructure
• Partnering with battery technology firms
• Offering attractive financing options for EV buyers

This positions them as one of the key players in India’s green automotive revolution.

Global Recognition and Awards

• Deming Prize for quality control
• Multiple Frost & Sullivan awards for product leadership
• Recognized by Forbes and Economic Times for innovation

TVS is not just a national leader, but a globally respected brand.

Final Thoughts: Why This Legacy Matters in 2025

T. V. Sundaram Iyengar didn’t just build a company—he built a vision that has lived on for over 100 years. From revolutionizing transport in Tamil Nadu to leading India’s EV charge, his company continues to be a beacon of trust and innovation.

For entrepreneurs, investors, and everyday commuters, the legacy of T. V. Sundaram Iyengar & Sons is a powerful reminder of how purpose-driven leadership can drive an entire industry.

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